Technologies that can help prevent PR disasters

Technologies that can help prevent PR disasters

With the rise of social media and the 24-hour news cycle, it’s never been a more treacherous time for companies and individuals trying to maintain control of their reputation.

It only takes one person’s video, complaint, or image going viral, to create a public relations (PR) disaster.

If something like this happens to you or your business, it can be an uphill battle to restore your reputation and consumer trust.

Luckily for business owners, technology is here to help. Let’s look at some of the technologies that can help your business mitigate reputational damage and/or prevent PR disasters.

Monitoring software:

Many PR professionals use monitoring software to keep note of when their client is mentioned in the media. This is important not only to track results from PR activity, but to manage a company’s or individual’s reputation.

Seeing your brand mentioned gives opportunities to respond and take control of the public conversation surrounding your company or profile.

If you’re unaware of any potentially damaging content, and negative claims are left unanswered, it could have an ongoing effect on your brand.

Social media management:

In many cases, PR is hired to create, manage and monitor social media content online. Some organisations use third-party scheduling tools to post content or those native to the platform (for example Facebook’s own scheduling option).

It’s important to respond timely to any negative comments or feedback online – so notifications should be kept on top of. There is also the option of having social media managing and monitoring software that alerts you when there is a spike in public conversation or when negative words are used in conjunction with your company.

 Mass communication platforms:

When a crisis occurs, it’s important to present a single message across all of your social media platforms. An emergency mass notification system (or emergency/mass services tool) can allow your company to communicate with employees, stakeholders and customers simultaneously, ensuring they receive the same exact message and there’s no misformation.

 

Categories: Business

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